"Wal-Mart's price-match policy has been around for several years, but in recent months, the company has been using it as a weapon to compete with rivals. One commercial, released Monday, focuses on its ad match guarantee.The ad features a customer pointing to an ad flyer and informing the cashier that a product is 20 cents cheaper at a rival store. Everyone in the store, from the person who stocks the shelves to the manager, scrambles to help, yelling, "Match it!" Wal-Mart said it has been training sales associates to better police prices of local competitors.
Another change is customers won't have to bring competitors' advertisements to the cash register to get the match because the associates should have the information on hand. Customers will still have to ask for the price match."
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